BRANDS I'VE WORKED WITH
You don't have a traffic problem,
you have a retention problem.
Your brand spends all your budget and resources on ads while your retention channels run on default templates and generic content. The problem isn't your ads, it's that up to 30% of your revenue should come from your CRM.
The difference between maintaining and prioritizing your CRM may sound small, but over a year, it's hundreds of thousands in missed revenue.
If your CRM doesn't convert, you're missing out on your strongest retention plattform that is there to build relationships with your customers.
I create content and build CRM systems that turn first-time buyers into repeat customers, and visitors into qualified leads across the full customer journey.
MY SERVICES
STRATEGIC CRM
I build the system that turns your audience into recurring revenue. Every flow, every segment, every email is designed with one question in mind: does this move the needle?
CONVERSION LED DESIGN
With a graphic design background and CRM expertise, I create well designed emails that actually engage and convert.
FUNNEL OPTIMIZATION
Welcome flows, post-purchase, replenishment, win-back, browse abandonment, segment-based campaigns. Every part of your customer journey is engineered to convert.
CLIENT RESULTS
+650%
Stronger
Over a period of two years, the number of subscribers grew by 6x after I started working with Stronger and helped them set up marketing automations, project lead campaign activities, designed and segmented weekly campaigns.
+1.4 M
Skinome
Skinome increased their CRM revenue with 1.4 MSEK in a year after I started building out their CRM systems by implementing their first marketing automation flows.
+44 %
Närokällan
Närokällan’s Instagram account grew by 44% since I took over and managed their account, photographed, filmed, and edited all the content for their organic content and paid ads.
SKINOME
CRM revenue
+ 1.4 MSEK
Skinome had no automated flows in place when we started. I built their entire CRM infrastructure from scratch, welcome series, abandoned cart, post-purchase, replenishment, win-back, and segment-based campaigns. Within a year, their CRM revenue increased by 1.4 million SEK.
NATURPRODUKTER
Open rate +200%
Revenue +100%
I was able to turn around Naturprodukter's downward spiral and revive their email performance. By stopping campaigns to two-thirds of their unengaged audience, their open rate tripled and their average email revenue doubled.
The shift came from three things:
- A complete CRM branding refresh
- Engaging copy written for the customer
- Niche-specific segmentation that actually reflected their audience
LET'S WORK TOGETHER
CRM STRATEGY & SETUP
A complete CRM audit and rebuild for brands ready to take email seriously. Includes audience strategy, flow architecture, copywriting, design, and setup.
What's included:
-
CRM strategy and audit
-
Audience segmentation
-
All core flows (welcome, abandoned cart, post-purchase, win-back, browse abandonment)
-
Designed and copywritten emails
-
Klaviyo setup and integration
-
30-day post-launch support
CLIENT REVIEWS
"Charlotte designed for our CRM channels and successfully created collaborations with other companies through our loyalty program that contributed to an increased click rate and conversion. Her broad knowledge in design, CRM and project management has been a game-changer for us. I would recommend Charlotte to anyone who needs a content star who also understands conversion and data."
Zelia Webster, CRM Manager
STRONGER
"Charlotte is truly amazing to work with, we are so happy with our collaboration and the result of it! We took in Charlotte as a consultant, helping us with design projects and she also led a marketing automation project for us. There she set the strategy for different flows, designed & wrote them, and set them up. We are very happy with the result and are seeing a high efficiency from them. Charlotte is a true professional and a joy to work with, we can warmly recommend working with her!"
Stephanie Matti, Head of Marketing & Growth
SKINOME
Let's work
together
I offer both retainer based collaborations where I become an ongoing creative partner for your business, or project based work that is ideal for one off campaigns and specific content needs for a particular project.
For any requests or collaborations, feel free to reach out by email. I’d love to hear from you!
Email me at charlottejonssonstudio@gmail.com